Florida Realtors News
Florida cities sweep top retirement spots
Four Florida cities landed in the national top 10 for retirees, while seven made the top 25, according to WalletHub’s 2026 analysis.
Homebuilders turn cautious on second-half outlook
Most executives expect a flat second half as rising construction costs and cautious speculative building shape the new-home outlook.
Simple habits that keep referrals coming
NAR data shows repeat business and referrals from past customers generate far more sales volume than other sources. Broker-owner Eric Bramlett said in HousingWire that consistent personal outreach helps turn those relationships into a business that grows over time.
Realtors who invest: Turning property knowledge into lasting income
Investors at Florida Realtors’ Wealth Building Summit said cash flow, backup plans and active oversight can help real estate professionals create lasting income.
Florida consumer sentiment slips for sixth month
All five measures of confidence weakened in August as Floridians grew more pessimistic about the economy and major household purchases.
Entry-level buyers look beyond home price
The lowest-priced home does not always offer the best value, said housing market analyst John Burns, of John Burns Research and Consulting. Entry-level buyers are weighing what the home will cost each month, how well it fits their future plans and how comfortable they feel making the purchase.
DeSantis says he will campaign for Amendment 3
The governor said he plans to get involved in the campaign for the property tax amendment, which Florida Realtors supports.
Florida ranks among top 10 states to live in
Florida ranked No. 10 nationally in WalletHub’s latest analysis, buoyed by strong scores for quality of life, safety and the economy.
Your AI listing video needs guardrails
Virtual staging can lower marketing costs, but agents and brokerages must verify that every digital edit accurately represents the property.
Eligible condo owners can claim up to $500 tax refund
Individually owned, homesteaded condo units with just values of $700,000 or less can receive up to $500 in refunded sales tax on approved impact windows and doors.
Buyer demand stands out in five ZIP codes spanning the state
Realtor.com ranked ZIP codes in Oviedo, The Villages, Pompano Beach, Lutz and Tallahassee as Florida’s hottest for 2026, based on listing views and market pace. Oviedo and The Villages each drew more than twice the U.S. average for listing views.
Fed Chair Warsh signals rate hikes may be needed with inflation still elevated
Federal Reserve Chair Kevin Warsh said inflation remains too high and suggested current interest rates may not be restrictive enough to bring it back to the Fed’s 2% target.
Adapting your online visibility strategies for AI searches
Answer Engine Optimization can help agents strengthen their presence in AI-generated recommendations through clear website content, consistent business details and specific customer reviews.
Average 30-year mortgage rate returns to its level from four weeks ago
The average 30-year mortgage rate rose to 6.66% from 6.65% last week, while the 15-year rate increased to 5.98% from 5.95%.