Florida Realtors News
Tech tools that help Realtors reduce safety risks
About 22% of Realtors have faced a safety concern. Screening apps, panic buttons and smarter lockboxes can provide added protection before and during showings.
Mortgage rates rise to highest level since January 2025
The rate on 30-year fixed rate mortgages rose to 6.95% from 6.76% last week, while 15-year rates increased to 6.26% from 6.09% last week, Freddie Mac said.
Seller impersonation fraud attempts rise
Fake sellers increasingly target vacant land and absentee-owned properties, prompting agents and title firms to strengthen identity checks.
Tight inventory helps Florida prices hold firm
Florida housing inventory fell by double digits in August, helping support prices even as sales slowed, Florida Realtors Chief Economist Dr. Brad O’Connor said.
Tech tools that help Realtors reduce safety risks
About 22% of Realtors have faced a safety concern. Screening apps, panic buttons and smarter lockboxes can provide added protection before and during showings.
A smaller audience can build a bigger business
On Florida Realtors Live at the 2026 Florida Realtors Convention & Trade Expo, real estate broker associate Corina Lessa Silva shares how a focused niche, consistent video content and customer follow-up helped build her international business.
Study finds an advantage to buying sooner
A study found buying sooner beat waiting two years in 74% of Florida scenarios, though it excludes several major homeownership costs.
More buyers seek energy-resilient homes
Nearly three-quarters of buyers would consider an all-electric home with solar panels and battery storage as utility costs and outages raise concerns.
The business skills agents may be overlooking
In an interview on Florida Realtors Live at the 2026 Florida Realtors Convention & Trade Expo, real estate educator Paul Fedynich explains how mentorship helps agents strengthen communication skills, build their businesses and better serve buyers and sellers.
New credit score option expands to lenders
Buyers who fall short under traditional credit scoring have another financing path now that more lenders can use VantageScore 4.0.
Seven business practices agents should rethink
Jimmy Burgess outlines in Inman seven expenses, habits and strategies agents can cut or rethink to create a more focused real estate business in 2027.
Florida home prices hold firm in August
Florida median home prices rose in August despite slower sales, with tightening inventory helping support them, Florida Realtors Chief Economist Dr. Brad O’Connor said.
Hyperlocal content boosts AI search visibility
AI marketing expert Sam Mehrbod told Inman that agents can improve visibility in AI searches with original, hyperlocal content focused on specific neighborhoods.
Late fall could provide Florida buyers' edge
A Realtor.com analysis finds late fall brings more inventory, less competition and lower asking prices to buyers in four Florida metros.